About

Innovation in preservation and beyond.

Green Solutions Group’s story began after Larry Kennedy’s unforgettable first encounter with toxic embalming fluids. Upon entering a lab, the now-founder of GSG was immediately overcome by a suffocating odor, followed by a variety of unpleasant sensations — watery eyes, a burning nose and throat, and a tightness in his chest. Sound familiar?

This intense introduction to formaldehyde led Larry to begin researching the fluids commonly used in tissue preservation. He was astonished to find toxic chemicals, which cause both short and long-term health issues, at the top of the list. Determined to break the toxic code, Larry and his team got to work creating a solution that wasn’t only better than the standard, but was Best for Every Body.™

For nearly 5 years, Green Solutions Group has been advancing tissue preservation practices into the future with products that enable lifelike training, long-lasting effectiveness, and low-risk experiences. That means donors can maximize their gift, so medical personnel have high-quality educational experiences, and future patient outcomes are improved.

“My introduction to formaldehyde was the most negative experience I’ve ever had in a laboratory ... In reflection, it changed the course of my life.”

– Larry Kennedy, 
Founder and CEO of GSG

Our Team

Larry Kennedy, Founder & CEO

Larry is a strong leader and business executive with a stellar track record in operations, sales, and business development. His expertise spans the insurance, life sciences, and transportation industries. As a former president of a supply company specializing in preserved specimens for the biological education market, Larry continues to excel as an entrepreneur, negotiating exclusive contracts, and serving as a major supplier and intermediary to life science companies. Additionally, he is a US Air Force veteran, honored with the Air Force Commendation Medal and recognized as an Honor Graduate from NCO Leadership School.

Shawna Lemon, President

Shawna is a strategic leader adept at blending scientific, legal, and business acumen to drive company success. She oversees initiatives in risk management, litigation, human resources, business policy, strategic planning, and intellectual property. Furthermore, Shawna co-founded and co-manages Stanek Lemon Crouse & Meeks, PA. Shawna holds a PhD in Biomedical Sciences/Pharmacology from the University of South Carolina, a JD from the University of North Carolina, and a Bachelor of Science in Biology from Wofford College.

Sparky Stroud, COO

Sparky is a seasoned executive with extensive experience in manufacturing, particularly in cardboard box and container manufacturing. As an innovative leader, he leverages operational and sales experience to keep his organization competitive. Sparky adeptly manages employee talent and partnerships, and has served on the Board of Directors for numerous non-profit organizations. He holds a Bachelor of Science in Business from High Point University and proudly served in the US Army.

Braxton Albritton, Vice President of Sales

Braxton brings over 15 years of business development expertise, specializing in relationship building, team development, and surpassing sales targets. He boasts a proven track record, including building a $6M territory within Duke Healthcare System and achieving $3.87M in medical device sales within 12 months. Braxton holds a Bachelor of Science in Business Management-Marketing from North Carolina State University.

Melodie Donovan, Office Administrator

Melodie has over 25 years of diverse leadership experience across retail management, business development, and wealth management. She is a results-driven professional known for her exceptional commitment to detail and customer satisfaction. Melodie has successfully led teams in streamlining processes, reducing costs, and optimizing performance to increase EBITDA and drive sustainable growth. Having attended Southwest Florida College of Business with a major in Paralegal Studies, she has a solid foundation in legal principles and critical thinking skills to compliment her operational and customer service skills.

Braxton Albritton, VP Sales

Braxton brings over 15 years of business development expertise, specializing in relationship building, team development, and surpassing sales targets. He boasts a proven track record, including building a $6M territory within Duke Healthcare System and achieving $3.87M in medical device sales within 12 months. Braxton holds a Bachelor of Science in Business Management-Marketing from North Carolina State University.

Dave Fouts, CFO

Dave, GSG’s financial leader, brings 30 years of progressive CFO experience, driving sustainable growth through strategic planning and execution. His expertise spans financial policy development, strategic planning, investor relations, and cost reduction strategies. Dave has an Accounting degree from Kenan-Flagler Business School at the University of North Carolina, and is a licensed CPA.

Amanda Collins, VP Anatomical Services

Amanda ensures top-quality care for human cadavers, fostering positive donation experiences. With expertise in embalming and restorative art, she sets national standards for willed body programs and leads research on grief and body donation ethics. Amanda holds a Master of Public Health, a Master in Gerontology, and is a licensed funeral director with 15 years of experience.

Safer products. Lasting impact.

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