About
Innovation in preservation and beyond.
Green Solutions Group’s story began after Larry Kennedy’s unforgettable first encounter with toxic embalming fluids. Upon entering a lab, the now-founder of GSG was immediately overcome by a suffocating odor, followed by a variety of unpleasant sensations — watery eyes, a burning nose and throat, and a tightness in his chest. Sound familiar?
This intense introduction to formaldehyde led Larry to begin researching the fluids commonly used in tissue preservation. He was astonished to find toxic chemicals, which cause both short and long-term health issues, at the top of the list. Determined to break the toxic code, Larry and his team got to work creating a solution that wasn’t only better than the standard, but was Best for Every Body.™
For nearly 5 years, Green Solutions Group has been advancing tissue preservation practices into the future with products that enable lifelike training, long-lasting effectiveness, and low-risk experiences. That means donors can maximize their gift, so medical personnel have high-quality educational experiences, and future patient outcomes are improved.
“My introduction to formaldehyde was the most negative experience I’ve ever had in a laboratory ... In reflection, it changed the course of my life.”
Our Team
Larry Kennedy, Founder & CEO
Larry is a strong leader and business executive with a stellar track record in operations, sales, and business development. His expertise spans the insurance, life sciences, and transportation industries. As a former president of a supply company specializing in preserved specimens for the biological education market, Larry continues to excel as an entrepreneur, negotiating exclusive contracts, and serving as a major supplier and intermediary to life science companies. Additionally, he is a US Air Force veteran, honored with the Air Force Commendation Medal and recognized as an Honor Graduate from NCO Leadership School.
Shawna Lemon, President
Sparky Stroud, COO
Braxton Albritton, Vice President of Sales
Melodie Donovan, Office Administrator
Melodie has over 25 years of diverse leadership experience across retail management, business development, and wealth management. She is a results-driven professional known for her exceptional commitment to detail and customer satisfaction. Melodie has successfully led teams in streamlining processes, reducing costs, and optimizing performance to increase EBITDA and drive sustainable growth. Having attended Southwest Florida College of Business with a major in Paralegal Studies, she has a solid foundation in legal principles and critical thinking skills to compliment her operational and customer service skills.
Braxton Albritton, VP Sales
Dave Fouts, CFO
Dave, GSG’s financial leader, brings 30 years of progressive CFO experience, driving sustainable growth through strategic planning and execution. His expertise spans financial policy development, strategic planning, investor relations, and cost reduction strategies. Dave has an Accounting degree from Kenan-Flagler Business School at the University of North Carolina, and is a licensed CPA.